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May 21, 2026·9 min read read

AI Is Killing Web Traffic (And It Might Destroy Itself Because of It)

Zero-click searches now account for 65% of Google queries. Publishers are losing 30–90% of their traffic. If the open web collapses, AI loses the one thing it needs most: fresh, human-written content to learn from.

AI searchzero-click searchad revenuepublisher trafficGoogle AI Overviewsfuture of the webAI training datagenerative engine optimization